Advertising Agency
Trends For 2019
We have seen changes in the Advertising Agencys now for some
time. With each passing year, we find different new trends kicking in to take
the digital market on a ride. While some of the designs are easy to grasps and
make small changes in the website, others are completely different and at times
have to start everything from scratch. So, let us see what 2019 has in store
for all the Advertising Agencyers.
Video Backgrounds
2019 will give more importance to the video content than the
static images. It is because of the growing interest of visitors in the videos
and its content. From demonstrations to promotions to B-roll footage, the video
will take over everything as it is more entertaining and captivating. Video
keeps the viewer interested and let him stay on the page for a longer duration.
They also prefer staying till the end of the video to know what happens next.
This way the business might find more conversions when compared to the static
images. In addition, the message gets conveyed faster in a video, thus reaching
more people.
Chatbots
This isn’t a new Advertising Agencys element, in fact, it
has been in the digital world from the last 20 years. But as the years go, so
is the capabilities and design of this feature. In this coming year, chatbots
will be another key feature for businesses to drive some more traffic. This
feature allows the visitors to ask questions and provides a response in real
quick time. This designing also fulfills the task of a customer service person
for answering online questions. This feature over the time has only got better.
Now, it does not only provide solutions to the customers but also gathers data
for the sales team.
Speed
Slow loading of a page is a big factor for low conversions
and people not staying on your website. In addition, it also lowers the search
engine ranking of the website. It is a known fact that customers do not wait
for more than few seconds for loading the page. And plus, the new fast
processors have made their patience levels to nearly zero. Therefore, page
speed does have a lot of importance when it comes to the success of a website.
In 2019, these web speeds will reach a record-breaking height. Google has also
released a speed update, after which it has become to surpass the margins to
get better loading speeds. If they do not qualify, then that will have a direct
effect on the website ranking. So, 2019 will see more compact images, minimal
coding, and many redirects for faster page speed.
Flat Design
The Advertising Agencys used in this year was minimal,
clean, and crisp, and it will stay for the coming year too. The year 2019 will
be of flat designs. Originally these designs were made for high mobile
performance. The key element of this feature is the negative space that is used.
Keeping space empty avoids the content clutter and increases the page loading
speed. But that does not mean that the design needs to be boring and plain.
This year will be of vibrant colors, hi-res images, and bold lines. One can
also go for the semi-flat designs for avoiding the clinical look of the
websites.
Integrated Animations
The micro-animations guide the visitor and also captivates
them with the illustrative looks. It has become very common these days to
include them on the hover-buttons. These integrated animations have become a
reason of people staying on the website for a long time and also visiting other
pages of the site. The basic purpose of these micro-animations is to guide the
user and help them navigate the site. The coming year will see a lot of
animated options on the website, and even take this concept of integrated
animation a step further.
These are a few trends which are sure to take over the
digital market in the coming year. However, the ongoing trends won’t see a
complete stop. You might more or less see a variation of these still continuing
in 2019 too. However, apart from these, you can also look forward to bold
typography, custom illustrations, broken grids, asymmetrical layouts, single
page design, and building for mobile first will be some of the most followed Advertising
Agency trends for 2019.
More information:- https://www.frescodesign.com.hk/
